Email marketing is one of the cheapest marketing strategies for small businesses. According to the direct marketing association, email marketing has the highest return on investment among marketing channels.
Email marketing is easy to manage and gives you direct communication with your customers.
The best email marketing services have different points, prices, and features.
Most email marketing software is great, you just have to choose what fits you the most.
For example, if you are sales-driven and care about creating sales funnels GetResponse is the best option for you.
If you are a blogger, text-based emails from MailChimp would be the best pick for you.
In this guide, I ranked and searched for the best email marketing software that will give you the best experience at an affordable price.
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What is the best email marketing software
Choosing the best email marketing software depends on technical support, price, reliability, automation, ease to use, deliverability, and marketing tools.
The best email marketing software should be able to allow you to design your emails simply, view your analytics, be affordable, and should hit users’ primary box.
In the end, email marketing is sending the right emails to the right users.
Here are my picks for the best email marketing software to choose this year.
1. Constant Contact
Constant Contact is one of the largest and fast-growing email marketing software in the world. It has been around since 1995.
As stated on their website, the company’s goals are to help small businesses navigate the power, promise, and potential of the web.
It is the easiest to use and beginner-friendly email marketing software to start with.
You can easily manage email templates, email lists, contacts, and more.
Each account gives you tracking and reporting tools, a free image library, social media sharing tools, e-commerce integration for Shopify stores, and Facebook Ads integration.
They have over 100+ modern optimized templates for both desktop and mobile users.
Their plus account comes with powerful features like online donations, coupons, surveys and polls, email automation, A/B testing to help you maximize your open rate and drip campaigns.
They have email deliverability of over 90% which is over average and the highest in the industry.
Constant contact pricing depends on the number of email contacts you have. the plans start at 20$ for 500 email contacts.
Constant contact a 30-day free trial which does not require you a credit card and after the trial, their plans start from 20$Try constant contact
2. Sendinblue
Sendinblue is both a CRM and email marketing software. it is a fast-growing email marketing platform in Europe.
Their platform is beginner-friendly and easy to use, its simplicity allows us to build beautiful-looking templates, website opt-in forms, and welcome emails. It can also choose the best time to send emails in bulk using its AL algorithms.
Sendinblue has a free plan that allows you unlimited contacts and 300 emails to be sent per day. If you are serious about email marketing, you can choose the lite plan that allows up to 40000 emails per month at just 25$.
On their premium plans, They have features like landing page builder, Facebook Ads integration, CRM, and live chat. with a low price of 25$, you will get those powerful tools. Try Sendinblue
3. Moosend
Moosend is all-in-one marketing automation software that your business needs. it enables you to build email lists, personalize your emails, and automate tasks.
They have drag and drop features in their campaign builder, this option enables you to edit images, icons, and text blocks to your emails. They have many templates that are responsive both on desktop and mobile.
The feature that makes Moosend stand out is automation. by using the pre-built templates, you can automate emails via customer loyalty, upsells, and customer engagement.
Every automation has 3 components which are: the triggers, actions, and control steps. When you combine all of them, you can select and send emails according to your wish.
Some other key Moosend components include:
- Advanced list segmentation: you can sort and reward your most engaged readers, find abandoned carts, and send emails to your filtered contacts.
- Landing page builders: By using drag and drop options, you can build beautiful looking pages.
- Pre-built work-flow templates: you will have high performing work-flows without rising your fingers to code
- Customer support: Each paid support supports phone support but with the enterprise plan, you get a customer manager and support via email, phone, and live chat. They also have video tutorials to guide you when lost.
The pricing at Moosend varies with the number of contacts in your list, They offer a free plan for users with under 1000 subscribers that come with unlimited emails, signup, subscription forms, and reporting analytics.
Moosend paid plans to start at 8$ per month, the paid plan comes with transactional email, landing pages, phone support, and an SMTP server.
The other plan is a custom plan that comes with a customer manager, custom reporting, service level agreement, onboarding, and migration. Try Moosend
4. GetReponse
Getresponse is another popular email marketing software, it is easy to use and simplifies email marketing for small businesses.
Getresponse is all-in-one marketing software to help your business grow, they offer high converting landing pages, email marketing campaigns, and webinar software to help your business grow.
With the drag and drop option, you can create beautiful landing pages and emails for your customer.
The auto funnel makes Getresponse stand out among other email marketing software, The tool comes with 30+ pre-designed landing pages and email sequences to generate sales.
Whether you are a small business, blogger, or large business, Autofunnel is the answer. you will generate more conversations with an auto funnel.
It also integrates with different software that will help your business grow for example Optinmoster, Facebook, magneto, woo-commerce, Shopify, Salesforce, and many more.
Customer support is provided on phone, email, and live chat, however, they also have free tutorials to guide you along the journey.
On the downside, some of their templates look a bit outdated.
Overall, get a response is the best email marketing software for creating automated sales funnels and landing pages. This is the best choice for bloggers and affiliates.
You have a 30-day free trial and after you will upgrade to 15$ a month.
Try Getresponse for free.
5. Aweber
For more than 20 years, Aweber has assisted over 1 million businesses to do email marketing. The service has a 24/7 support system to help you create amazing campaigns.
Aweber has a drag and drops feature to help create custom emails and landing pages, It has an AI design tool that lets you create branded email templates.
You can personalize your email template, leverage AMP technology, and automate emails to boost interaction with your messages.
If you want to change to Aweber, there is a free migration service.
Unlike other email marketing service providers, AWeber provides all features on all its plans, you will have access to all Aweber tools. Pricing is restricted to the number of subscribers.
All in all, Aweber is the best email marketing platform for small businesses. Their plans start at 17$ and if you want to save a lot, it is best you buy an annual plan. Try Aweber for free now.
6. Mailchimp
Mailchimp is another leader in the email marketing space with over 11 million users and managing 4+billion contacts, It is commonly used by eCommerce sites, mobile app businesses, startups, brick, and motor retailers.
It integrates with more than 300 different apps and web services to help you grow your business. You can connect your own tools and also add new ones to grow your email list.
Mailchimp allows you to reach your audience through different distribution channels for example social media and landing pages.
You can also use the MailChimp app to create emails and manage campaigns from anywhere.
Mailchimp has a free plan that allows you to have up to 2000 subscribers and you can send up to 12000 emails per month which is more than enough for a small business. You can upgrade at just 10$ a month. Get free access to Mailchimp
7. Gist
Gist is all in all email software for email automation, live chat, knowledgebase, forms, and a 360° view.
Gist features tools like event tracking to have insight on what people do on your website and a knowledge base to provide customer support via automation.
Gist outstands in chatbot features, you can close sales in chatbots, forms, and 24/7 automated meeting scheduling.
The automation tools help you create visual workflows to engage and convert customers. You create tags and actions to understand the segment of your customers and customer behavior.
Gist integrates with various apps like Zapier, woo-commerce, Facebook, stripe, Twitter, Convertpro, and many others to provide you with the best tools to build a sustainable business.
Overall, with advanced live chat, marketing automation, and event management. Gist is a great all-in-one marketing software for businesses looking to maximize sales.
Gist provides a free plan forever but if you need advanced features, you can upgrade to the plane of 29$ per month. Try a free plan with Gist
8. Omnisend
Omnisend is the best multichannel email marketing platform for e-commerce businesses.
It takes email marketing to the other level by unifying email marketing across social media channels, Push notifications, text, WhatsApp, and many more.
For-e-commerce websites, Omnisend can send various messages to your customers on whole devices and platforms since they understand the website’s browsing behavior.
Omnisend integrates with the most powerful eCommerce software like woo-commerce, big -commerce, Shopify, magneto, and many others, This will enable you to drive more sales.
Their plans start at 16$ a month and allow you to send up to 16000 emails per month.
Overall, Omnisend is the best option for people who want to promote their visitors through different channels.TRY a 14day trial with Omnisend
Email marketing software FAQs
There are thousands of questions asked about email marketing Software but today we shall answer a few of them.
What is the best free email marketing software?
Most email marketing platforms offer free plans to their users but the best free email marketing software is Sendinblue because their free plan doesn’t have a limit to the number of subscribers you can have on your list.
You can also send up to 300 emails per day with Sendinblue.
However even though MailChimp allows you up to 2000subscribers, you have a maximum of 16000emails per month.
Can you send unlimited emails from gmail?
In theory, yes, but your email account will be suspended because Gmail is not meant to send bulk emails, you will also be marked for spam.
I don’t encourage you to use Gmail.
How much does email marketing cost?
On average, most email service platforms charge between 20 to 300 per month, the price depends on either the number of subscribers or the number of emails sent per month.
For small businesses, bloggers, writers, it can cost you around 20-100$ per month but when it comes to large businesses, the cost can go up to 500$ per month.
What is the best marketing software in my opinion?
All email marketing software has its strengths and weakness, so it depends on what you want for your business.
For large businesses, constant contact and Sendinblue are the best options. while for small businesses, you can choose Aweber or MailChimp.
For affiliates who are interested in creating unlimited funnels, GetResponse is the way to go.
If you are interested in using chatbots to drive sales, the best option is Gist while for those e-commerce sites interested in choosing various channels to engage with their customers, Omnisend is the way to go.